Do you think art museums and technology go hand in hand? If you’ve checked one out recently, your answer is probably no. Paintings, sometimes hundreds of years old, typically dominate blank, white spaces, with only brief snippets of information for viewers to read. Museums often discourage picture taking, and touching a work of art is staunchly against the rules, only reinforcing the belief that museums encompass everything technology doesn’t.
Museums may seem out of touch with the times, but ask just about any museum employee and they’ll tell you a different story. Museums have begun to embrace technology and the ways it can help them connect with their audiences, whether they’re hardcore art fanatics, or students begrudgingly viewing collections for class assignments.
At Penn State, the Palmer Museum of Art is doing everything it can to utilize technology in new and exciting ways. Palmer Museum is a free-admission art resource situated at the University Park campus, filled with ever-changing exhibitions and displays of its permanent collection
Dana Kletchka, curator of education at the Palmer Museum of Art, can’t help but get excited at the prospect of connecting with more people through technology. Currently, the museum utilizes a Facebook page, Twitter feed, and podcasts on iTunes U to talk about what’s going on and to interact with viewers, but Kletchka would like to see more.
“With social media, the user can choose their own level of engagement. We want to utilize that to our fullest advantage,” Kletchka said.
Bringing the technology and art worlds together isn’t always easy. According to Kletchka, museums and technology often have a complicated relationship, and museums have historically been slow to adopt technology over concerns that devices might interfere with the unique experience of viewing works of art. Additionally, museums are typically hesitant to post works of art online.
“The works of art will never look as good as they do in real life-the detail, the depth, and the surface texture is impossible to reproduce. There is still no substitute for seeing the actual object,” Kletchka explained.
Museums must also contend with copyright and contractual issues, and moderate how viewers use images of the art in the museum’s collection. Since a museum’s primary mission is to collect, preserve and display art, technology can fall by the wayside. Given the current economic condition, budget issues also present an obstacle to technological advances.
The Palmer Museum is currently in the process of investigating the ways in which it might update its technology to best serve the artists, art historians, other speakers and the audiences who learn from their presentations in the auditorium. It is also the museum’s hope that these updates will further foster the all important museum-viewer relationship with the multitude of audiences that enter the galleries every year.
Museums have been moving in the direction of using social media applications every day, and visitors are the ones who will reap the benefits. With this technology available to them at any point in their museum experience, viewers could build and show off their own art collections on websites such as Pinterest or Facebook, or interact with exhibitions as they stand in front of them via augmented reality. They would, essentially, become the curators of their own unique museum experience.
Just think of the possibilities.
Check out the Palmer Museum of Art’s:
Website
Facebook Page
Twitter
Podcasts – on iTunes U




